Pricing your home correctly from the start is one of the most important factors in achieving a successful sale. I take a strategic, data-driven approach to pricing by analyzing comparable properties, current market conditions, and local trends — all to determine your home’s true value in today’s market. This isn’t about guessing; it’s about precision and positioning your property where it will attract the right attention and generate strong interest.
Once we’ve identified the most accurate value range, I’ll guide you through the best pricing strategy to meet your goals — whether that’s maximizing your sale price, minimizing time on market, or attracting multiple offers. With the right price and a smart plan, we’ll ensure your home stands out and sells with confidence.
First impressions matter — especially when selling a home. That’s why I prioritize staging and presentation to ensure your property looks its absolute best the moment buyers walk through the door (or view it online). Virtually every home can benefit from thoughtful staging, whether it’s a few simple updates, strategic furniture placement, or a full professional stage. The goal is to highlight your home’s strengths, create a welcoming atmosphere, and help buyers envision themselves living there.
I work closely with a trusted staging team to assess what your home needs to stand out in the current market. From de-cluttering and minor cosmetic enhancements to full-scale staging, we’ll recommend the most effective approach to appeal to the broadest pool of buyers — all while aligning with your budget and goals. Great presentation isn’t just about looks — it’s a proven way to generate stronger offers and a faster sale.
In today’s digital-first market, your home’s online presence is often the first — and most important — showing. That’s why I invest in professional photography and video tours that capture your property in the best possible light. High-resolution images and cinematic video walk-throughs don’t just showcase your home — they tell a story that connects with buyers and highlights the unique features that make your property stand out.
I work with experienced real estate photographers who understand how to frame each room, use lighting to create warmth, and produce visually stunning content that stops buyers from scrolling past. The result? A polished, high-impact first impression that drives more interest, more showings, and ultimately, better offers. Quality visuals aren’t just a nice touch — they’re a powerful marketing tool that makes a measurable difference.
Accurate, detailed floor plans are a powerful tool in helping buyers understand the full value of your home — especially in condos and townhomes, where actual livable space often exceeds what's shown on the strata plan. That’s why I provide professional floor plans that clearly outline your property’s layout, dimensions, and flow, giving buyers a complete picture of what they’re investing in.
For many buyers, price per square foot is a key factor in their decision-making process. When your home’s true size is clearly presented, it can significantly strengthen your position in the market — potentially adding thousands of dollars in perceived value. These floor plans not only enhance transparency and trust, but also help your home stand out in a competitive landscape.
Sold for a Record Price/sqft in building
Today’s buyers expect more than just photos — they want to experience a home before ever stepping inside. That’s why I offer 3D virtual tours using Matterport technology for certain properties, giving potential buyers a fully immersive, interactive experience from anywhere in the world. These tours allow viewers to move through your home at their own pace, explore every room, and get a true sense of the layout and flow — all from the comfort of their device.
Matterport tours are especially valuable for out-of-town buyers or busy professionals who may not be able to view the home in person right away as well as for more unique floor plans. They create a deeper connection and keep your property top of mind, leading to more qualified interest and stronger showings. It's a cutting-edge marketing tool that brings your home to life online — and sets your listing apart in a crowded market.
Drone photography and video offer a powerful way to showcase your property from a whole new perspective. With high-definition aerial footage, buyers can see the full scope of your home — from its setting and lot size to nearby views, green space, and surrounding features that can’t be fully appreciated from the ground. It’s an impressive, eye-catching way to highlight what makes your property truly special.
Whether it’s a scenic mountain backdrop, proximity to parks and schools, or a private yard, drone visuals help tell a more complete story about location and lifestyle. I work with experienced drone operators to capture smooth, professional footage that elevates your listing and gives buyers that “wow” factor before they’ve even set foot on the property.
When it comes to selling your home, presentation matters — and that’s why I invest in custom-designed, high-quality brochures printed on extra thick, luxurious, soft touch stock to showcase your property at its absolute best.
These premium brochures don’t just provide information — they create a tactile, lasting impression that reflects the quality of your home. With rich imagery, elegant layout, and a professional finish, they help your property stand out in buyers’ hands and minds long after the showing is over.
It’s this level of detail and care that elevates your home’s marketing and sets it apart in a competitive market.
In today’s digital world, social media is an essential part of any successful marketing strategy — and I use it to make sure your property gets maximum exposure. Platforms like Instagram, YouTube, and others allow me to showcase your home to a wide, targeted audience far beyond traditional channels. It’s about meeting buyers where they already are — online — and capturing their attention with high-quality visuals and compelling content.
I don’t just post your listing — I create custom social media campaigns designed to highlight your property’s best features and generate real engagement. From story walkthroughs and unique video content and even custom song tours, I ensure your home stands out in a competitive feed. It’s a modern, effective way to attract more eyes, more interest, and ultimately, the right buyer.
Sold for a Record price/sqft in Building
Strong negotiation can make a significant difference in your final outcome — and it's one of the areas where I bring real value to the table. With a deep understanding of market dynamics and buyer psychology, I’ve consistently helped my clients secure top dollar for their homes. In many cases, my negotiation strategies have added tens of thousands of extra dollars to their sale price, protecting their equity and exceeding expectations.
But negotiation isn't just about price — it's about navigating offers, handling pressure, and knowing when to push and when to hold firm. In competitive or uncertain markets, my expertise has often been the deciding factor between getting a home sold or watching a deal fall through. I advocate fiercely on your behalf, always keeping your goals front and center to deliver the strongest possible result.
When it comes to selling your home, the smallest details can make the biggest difference. I take a highly strategic, detail-oriented approach to every listing — from the way your home is prepared and presented, to how it’s marketed and shown. Every decision is intentional, aimed at positioning your property in the best possible light and attracting serious, motivated buyers.
This level of attention often leads to stronger results — not just in price, but in overall success. By meticulously managing each element of the process, I’ve been able to secure higher sale prices for my clients and, in many cases, get homes sold where others couldn’t. It’s this commitment to doing things thoroughly and thoughtfully that sets my service apart.
Selling your home is a major decision, and you deserve a level of service that reflects that. I pride myself on offering a truly personalized and exclusive experience, with regular, proactive communication every step of the way. You’ll never be left wondering what’s happening — I keep you fully informed on showings, feedback, market activity, and progress, so you always feel in control and confident in the process.
What sets my service apart is my availability and dedication. I make it a priority to be accessible whenever you need me — day or night — to answer questions, address concerns, or provide guidance. You're not just another listing; you're a valued client, and I’m committed to giving you the attention, care, and responsiveness you deserve from start to finish.
In today’s real estate market, trust is everything — and I don’t take that lightly. You’re relying on your Realtor to always act in your best interest, and that’s exactly what I’m committed to. From day one, I approach every relationship with complete transparency, making sure you’re fully informed and confident in every decision along the way.
Whether it’s discussing offers, reviewing market activity, or walking through the finer details of the sales process, I believe in clear, open communication at all times. No surprises, no guesswork — just honest advice and straightforward updates. My goal is to earn your trust not just with words, but through consistent actions and integrity you can count on.